Seventh Generation? What does it mean?

!±8± Seventh Generation? What does it mean?

Melissa McGinnis meets with Dave Rapaport from Seventh Generation, one of the most forward thinking companies of our time and learns what their name really means as well is reminded about how truly important this company is. Seventh Generation is a leading brand of household and personal care products, leading household and personal care products. They have a pretty wide range of products today: laundry detergent and dish liquid, household cleaners, paper towels, facial tissue, bath tissue, also feminine care products, diapers, baby wipes, so it's a pretty wide range of products really deisgjned to, consciously to minimize their impact to the environment and enable consumers to protect themselves and their families while they care for them. Seventh Generation now have bottles that are almost 100% post-consumer recycled content. They're in the process of moving along our balls in that direction and the larger ones are the more difficult to engineer and use recycled content but we have been leaders in the industry in doing that and we actually use, primarily, milk jugs- so milk jugs that families may use to pour milks on the cereal in the morning, might come back to them months later as the bottle their laundry detergent comes in. That's one way that they feel they can help consumers make a difference to their families and their planet. One of the best things about Seventh Generation products is that they don't contain synthetic fragrances which actually can get into the ...

Seventh Generation? What does it mean?

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